Almost a third of food grown in the U.S. never gets harvested because it doesn’t meet the superficial standards of a traditional grocery store. This brand film celebrates how Misfits Market has worked out a better food system that gets high-quality, responsibly sourced goods to your door for less.

Taking the role of Art Director for this project, I was fortunate enough to have joined forces with a team of total all-star artists! We injected as much quirkiness into this piece as we could, mixing different techniques such as live action, stop-motion, 3D, and 2D animation.