Seoul Travel Poster

I created this Seoul travel poster as a personal design challenge. To me, Seoul is colorful and lively but also feminine and beautiful. My challenge was to have Seoul appeal to a younger crowd so I went more abstract and "trendy" (colors, textured gradients). The composition draws your eyes to the text – the typeface I chose for Seoul is bold and geometric so it fits with the style of the piece, but then the S and U are curvy and subtly playful. The overall feeling was a bit inspired by Steven Universe.