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Windows 11

BUCK and Microsoft have been long-time collaborators — building numerous campaigns together full of intention and beautiful imagery.

I was brought on as an AD for one of the Windows 11 campaigns, tasked with creating four personas  to build our assets around (a mushroom farmer, a mother-daughter kimchi business, an ocean and environmental activist, and a young game developer). The campaign package was hefty, including in-store designs, 2D motion spots, 3D design, and lots of stills for each persona.

Check out the full case study at!