For the launch of their Winflo 8 shoe, Nike commissioned BUCK to create fun "How-To Manual" type illustrations for those aspiring runners out there.

Working alongside a team of super talented illustrators and creatives, I created a mini world of my own — where hip, young wizards don their Nike-branded warlock hats, grab their magic die and hydration potions, and take off for a run around their magical land. 

For style, I took my inspiration from those amazingly awkward retro safety information pamphlets you find on airplanes. You know the ones.

Process sketches and extra pieces from the project below. Check out the case study and full credits at buck.co!